In the first paragraph, describe an example of effective persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child's teachers and explain the considerations you must keep in mind to communicate effectively in these personal communications. Context and Identification in Persuasive Mass Communication Advocacy speaking occurs in contexts that are civic and/or personal, such as at a city council meeting, at a student group meeting, when you post a link on your Facebook page asking your friends to sign a petition, or when you encourage your friends to vote. Propositions of fact focus on establishing that something is or isnt or is true or false., Propositions of value focus on persuading an audience that something is good or bad, right or wrong, or desirable or undesirable.. Persuasive Communication Theory, Techniques & Examples This could be an essay you wrote for a class, an article you read, or a discussion post. 11.2 Persuasive Speaking | Communication in the Real World: An Foundation of Persuasion Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. Even if the belief you are focusing on is abstract, and many are, ground it in events from your life that your audience can relate to. Research has found that credibility and attractiveness are important in successful persuasion. Act on your words. Ceremonial speeches are intended to praise, pay tribute to, and celebrate individuals or groups in ways that bring audience members together on special occasions. By setting the tone, you help establish a relationship between the speaker and the audience. I am an example of the voices power to change. Persuasive Writing Strategies and Tips, with Examples - Grammarly ArticleTitleAnomaly-based change in higher education: The case of a large, Turkish Public University Describe an example of persuasive communication in . Arguments form around three components: claim, evidence, and warrant. I stammered, stuttered, and could not say my Rs. Choose an organizational pattern that is fitting for a persuasive speech topic. This I Believe speeches encourage people to use the power of their voice to speak from a personal context in a way can inspire, motivate, and resonate with others. 3. In this paragraph, consider how academic persuasive standards differ from personal and professional writing. Just as a heavy metal warm-up band wouldnt be a good setup for Celine Deon, a humorous and lighthearted introduction for a speaker with a serious topic would create an inconsistency in tone that could be uncomfortable for the speaker and the audience. Try to memorize most of the content to make the speech look genuine and spontaneous. Draw connections to concepts from the Unit 1 and 2 Reading. Fifty years later, the concept was reborn on National Public Radio and is now an ongoing national project that still produces radio segments, has a free podcast, and produces books. 4.1 Principles and Functions of Nonverbal Communication, 5.4 Listenable Messages and Effective Feedback, 6.1 Principles of Interpersonal Communication, 6.2 Conflict and Interpersonal Communication, 6.3 Emotions and Interpersonal Communication, 6.4 Self-Disclosure and Interpersonal Communication, 8.2 Exploring Specific Cultural Identities, 8.4 Intercultural Communication Competence, 9.2 Researching and Supporting Your Speech, 10.2 Delivery Methods and Practice Sessions, 12.1 Speaking in Personal and Civic Contexts, 14.1 Leadership and Small Group Communication, 14.3 Problem Solving and Decision Making in Groups, 15.1 Technological Advances: From the Printing Press to the iPhone, 15.2 Functions and Theories of Mass Communication, 16.3 New Media, the Self, and Relationships. This creates an opportunity for growth. Disclaimer: Services provided by StudyCorgi are to be used for research purposes only. Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society. Definitely make sure to announce any changes in the schedule so people can plan accordingly. Implement Cialdini's 7 principles of persuasion. Putting your strongest argument last can help motivate an audience to action. I didnt know before the tap that I was going to introduce him, and I didnt know that much about him. "Persuasive Communication in Different Contexts." Paragraph 2 You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse. StudyCorgi, 29 Mar. This study found that Elaboration Likelihood Model studies are trending upward among persuasive communication studies in the context of social media. What was in their mind, I could only guess. Describe an example of persuasive communication in a personal context. Remember, you are engaging in public speaking, not public reading. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Identify strategies for choosing a persuasive speech topic. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Mispronouncing someones name is embarrassing for the speaker and the audience. First of all, the use of informal language is not appropriate because of the existence of hierarchical relations between employees and managers, and the need to observe a certain code of cooperation to avoid conflicts or misunderstandings. Please take one at the end of my speech. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Communication is primarily about word choice. Arguments are formed by making claims that are supported by evidence. A welcome speaker introduces the audience to upcoming events. Special-occasion speeches should always be brief, unless otherwise noted. As each of my schoolmates stood to say the alphabet, I did not want to. The core belief should be something that can be easily summed up as a thesis statement and elaborated on and supported in the main points. . Speaking as an advocate doesnt mean you argue for your community or your view at the expense of others. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. Analyze what makes this example effective. CM220M1-1: Articulate what constitutes effective persuasive You may want to highlight a couple things on the program like a keynote speaker or awards ceremony. Describe an example of persuasive communication in an academic context. Such speeches are usually only one to two minutes long. StudyCorgi. Learn how to get your people's attention. So you may employ all of the following strategies, in varying degrees, in your persuasive speech. All these words could form the basis for a toast, which is a ceremonial speech that praises or conveys goodwill or blessings in honor of a person, accomplishment, or event. In the first paragraph, describe an example of effective persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child's teachers and explain the considerations you must keep in mind to communicate effectively in these personal communications. Cite evidence to support the fact that the issue needs to be addressed. Aside from establishing your credibility, you should also establish common ground with an audience. Did you follow any of these guidelines? A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements. For this reason, to achieve the central purpose of the paper, it is important to provide credible data to support leading assumptions and avoid biased judgments. Accomplishments can usually be broken up into three categories, and you may focus on one or more depending on your relationship with the person. Speakers should adapt their persuasive approach based on audience members orientation toward the proposal. Being an advocate and responsible citizen in the world means speaking about how we can and should make the world a better place for all as well as listening and thinking critically and compassionately before responding to others communication (Warren & Fassett, 2011). Thoughts like What a freak! or Whats wrong with him? flew through my mind. Dont give an audience a chance to write you off before you even get to share your best evidence. 12.1 Speaking in Personal and Civic Contexts - Communication in the People arent attacked or reviled because their views diverge from ours. As against personal contexts, informal phrases or emotional speech is prohibited for this sort of communication. Mention the shared benefits. This can increase engagement and draw the listener in, making them more open to your suggestions. People are also compelled to speak about issues they care about, which may entail using persuasive strategies to advocate for a person, group, or issue. Persuasive communication skills are crucial to working from a position of influence. Such events or moments may include instances when your belief was formed, tested, or changed. Given these reasons, it should be clear that even though ceremonial speeches are brief and dont require the research of other speech types, they still require planning, good content, and good delivery. Audience members will not be upset if you finish early, as they may have some last-minute things to do before the event gets started, and it doesnt hurt to get a little ahead of schedule, since things will inevitably get behind later on. Critical listening means we can identify flaws within a message we receive and places for positive change. Welcome speakers should also convey logistical information that audience members may need to know, which helps answer questions before the audience needs to ask them. When you deliver a speech accepting an award, be brief, gracious, and humble. You can see how to say Cheers! in many different languages at the following link: http://www.awa.dk/glosary/slainte.htm. Want to create or adapt books like this? Where good ideas come from [Video file]. Earlier, in Chapter 9 Preparing a Speech, we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audiences orientation toward the proposition. An appropriate example of persuasive communication in the professional context is a letter to a person who has a superior position. Identify the parts of the rhetorical situation. (2022, March 29). You will likely then feel more compelled to share that information with others. The conclusion was that I needed speech therapy. There are several ways to use causes and effects to structure a speech. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated. A thesis statement summarizes the central idea of your speech and will be explained or defended using supporting material. Eight Things You Can Do To Improve Your Communication Skills However, I stood up and began to speak: A,B,C,D, and so on. Persuasive communication in a personal context (5) The adherence to this model helped to save time and achieve the goal in short terms, which can be considered one of the central advantages of the personal context. The first step in preparing a speech of introduction is to get to know the person youre introducing. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument. Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior. In what situations might you want to rely on traditional models of persuasion? Propositions of value may require you to appeal more to your audiences emotions and cite expert and lay testimony. The video and text of her speech can be accessed in Video Clip 12.1. http://www.americanrhetoric.com/speeches/halleberryoscarspeech.htm. Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. Altogether, the choice of communication strategies critically depends on the context. This example also proves the critical importance of communication for different contexts as the employment of effective strategies helps to achieve enhanced results. Toasts are usually the shortest special-occasion speech, which is good since peoples arms get tired if they have to hold their drink up in the air for too long. These speeches should be positive, personal, grounded in concrete events, and not preachy. We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. This chapter can serve as a guide for how public speaking will pop up in your life once youve completed this class. Thus, a persuasive essay that revolves around current problems peculiar to families can be considered a perfect example of communication in an academic context. Describe an example of persuasive communication in a personal context. Its target audience includes readers that are interested in the problem or authorities that should be informed about the current state of the issue. Another reason is that special occasion speeches can sneak up on you if the person in charge of the event didnt plan ahead for the speaking parts of the program and has to ask people to participate at the last minute. I feared this class. Most people can look up a persons bio or the history of a group or event quickly using the Internet, so sharing that information doesnt show that youve done any more work than an audience member could do in the five or ten minutes of the speech. - Identify the parts of the rhetorical situation. There are several steps in presenting an award, but the main goal of this speech is to enhance the value of the award and honor the person receiving it. Subordination or specific relations with an interlocutor also impact the choice of words and styles that can be employed. Persuasive Communication in Different Contexts. "Persuasive Communication in Different Contexts." The acceptance speech she delivered acknowledged the magnitude of the situation, keeping the focus on actresses who came before her and the people who helped her achieve this honor. Invitational rhetoric doesnt claim that all persuasive rhetoric is violent. Persuasive Communication in Different Contexts. Persuasive Communication in Personal, Professional, and Academic Contexts Finally, it is vital to consider all existing perspectives on the problem to create a complete image of the discussed aspect and attain success in promoting the outlined change. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals. When I was young, I didnt use my voice to speak at first. This could be a memo, email, presentation, or professional conversation. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). I dont mean fitting in socially, but fitting in with my voice. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, I have personally seen people almost wreck while trying to text. While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. persuasive communication - Strictly Writing Identify the parts of the rhetorical situation. Rather than reducing the world to us against them, black or white, and right or wrong, invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008). You can also spice up your toast by adding a cultural flair. One example of effective persuasive communication in the personal context entails the sending of an email to a friend, posting on social media, as well as communication to a child's teacher. The positive change occurs because critical listening and critical thinking lead to responsible advocacy. As with a speech of tribute, focus on the persons personality and demonstrate why the person was likable and what he or she added to your life and the lives of others. Arguments can have strong or weak warrants, which will make them more or less persuasive. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. People can toast an accomplishment, completion of a task, a holiday such as New Years Eve, a favorite sports team winning, or the anniversary of a special event. Persuasive communications contain a variety of attributes intended to enhance persuasion, which could include an attractive source, a message containing convincing arguments, or efforts to make the topic seem personally relevant to the audience. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously. Current and controversial topics will be more engaging for your audience. If youre unsure of the tone or content of the persons speech, you should contact that speaker or the event planner to find out. Communication is a fundamental aspect of peoples lives as it guarantees successful cooperation and the ability to achieve particular goals. How to make persuasive communication effective - Pumble It would begin the next year. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979). Retrieved from https://studycorgi.com/persuasive-communication-in-different-contexts/, StudyCorgi. Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not. In 2002, Halle Berry won an Academy Award for Best Leading Actress, making history as the first African American woman to earn that honor. Identify the parts of the rhetorical situation. A review done by Pornpitakpan (2004) on studies from 1950-2004 found that using highly credible sources resulted in more persuasion. In this case, you should focus on instilling a concern for the topic. As speakers we have to be open to the perspectives of others as we expect them to be open to ours. In a speech of introduction, get to know the person you are introducing, say his or her name correctly several times during the speech, establish his or her credentials, and set the tone of the event. Speaking about the academic context, effective persuasive communication has its own peculiarities that differentiate it from personal and professional ones. Do not read the persons bio to the audience, especially if that bio is already included in the program. When delivering a toast, be spontaneous and genuine, share a personal anecdote, use humor that has been approved by at least one other trusted person, and be brief. Connect the values of the organization with the purpose of the award. As for the academic context, concise language, along with the provision of facts about a certain issue, can guarantee the achievement of success and the improved discussion of a particular problem. Although most communication classes cover informative and persuasive speaking more than ceremonial speaking, I have had many students tell me after taking the class that the guidelines they learned for speaking on special occasions have been very useful for them. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable. When audience members agree with the proposal, focus on intensifying their agreement and moving them to action. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. Many topics that are current are also controversial, which is what gets them attention by the media and citizens. You should also establish the speakers credentials and credibility. After a few more speeches about history, I decided to become a teacher. We already learned about the five steps of Monroes Motivated Sequence in Chapter 9 Preparing a Speech, but we will review them here with an example: Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility, Western Journal of Communication 72 (2008): 436. When audience members disagree with your proposition, you should focus on changing their minds. Word choicethe words and phrases you decide to useis crucial in persuasive writing as a way to build a personal relationship with the reader. 6.2.1.1 Communicator/Source credibility. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered. Communication in the Real World by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Propositions of fact focus on beliefs and try to establish that something is or isnt. Propositions of value focus on persuading audience members that something is good or bad, right or wrong, or desirable or undesirable. Propositions of policy advocate that something should or shouldnt be done. Congratulations, you won an award! Advocacy speaking brings attention to a particular cause or issue in order to raise awareness and create social change. Speeches of tribute can honor a group, organization, or concept but usually focus on one person. Depending on the situation, you may also want to share some of the deceaseds accomplishments. Persuasive Communication. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesnt appear prepared or doesnt present well-researched and supported information. Choose a persuasive speech topic that youre passionate about but still able to approach and deliver in an ethical manner.
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